Consumer behavior and marketing action / Henry Assael
| Main Author: | Assael, Henry |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cincinnati, Ohio : Thomson Learning, 2001 |
| Edition: | 6th ed. |
| Subjects: |
Consumer behavior.
Marketing. |
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| Physical Description: |
718 p. : illus.; 23 cm. |
|---|---|
| ISBN: |
9712401229 |