Measuring customer satisfaction : survey design, use, and statistical analysis methods / Bob E. Hayes
| Main Author: | Hayes, Bob E. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Milwaukee, WI. : ASQ Quality Pr., 1998 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer satisfaction --
> Statistical methods.
Questionnaires. Surveys and Questionnaires. |
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| Physical Description: |
278 p. : illus. ; 22 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (pages 261-266) and index. |
| ISBN: |
087389362X |