Consumer behavior and managerial decision making / Frank R. Kardes
| Main Author: | Kardes, Frank R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer behavior.
Decision making. |
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MUT Lib 3rd Floor
| Call Number: | HF5415.3 K37C65 2002 |
|---|---|
| 1 - Copy 1 |
Available
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