Consumer behavior and managerial decision making / Frank R. Kardes
| Main Author: | Kardes, Frank R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer behavior.
Decision making. |
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| Physical Description: |
457 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
0130916021 |