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Record Citations
APA Citation
Kardes, F. R. (2002). Consumer behavior and managerial decision making (2nd ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationKardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Upper Saddle River, NJ.: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.