Consumer behavior and managerial decision making / Frank R. Kardes
| Main Author: | Kardes, Frank R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer behavior.
Decision making. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
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| 100 | 1 | |a Kardes, Frank R. | |
| 245 | 1 | 0 | |a Consumer behavior and managerial decision making |b / |c Frank R. Kardes |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 2002 | ||
| 300 | |a 457 p. : |b illus. ; |c 24 cm. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Decision making. | |
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