Principles of service marketing and management / Christopher Lovelock, Lauren Wright
| Main Author: | Lovelock, Christopher |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Edition: | 2nd ed. |
| Subjects: |
Service industries --
> Marketing --
> United States.
Service industries -- > Management -- > United States. |
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| Physical Description: |
436 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 388-396) and index. |
| ISBN: |
0130950122 |