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Record Citations
APA Citation
Lovelock, C. (2002). Principles of service marketing and management (2nd ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationLovelock, Christopher. Principles of Service Marketing and Management. 2nd ed. Upper Saddle River, NJ.: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.