Essentials of CRM : a guide to customer relationship management / Bryan Bergeron
| Main Author: | Bergeron, Bryan |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : Wiley, 2002 |
| Series: |
Customer relations
|
| Subjects: |
Customer relations --
> Management.
Management information systems. Marketing -- > Management. Consumer satisfaction. Customer relations. Industrial management. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
220 p. : 23 cm. |
| ISBN: |
0471206032 |