Strategic marketing / David W. Cravens, Nigel F. Piercy
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy, Nigel F. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : McGraw-Hill, 2003 |
| Edition: | 7th ed. |
| Subjects: |
Marketing --
> Management.
Marketing -- > Decision making. Strategic planning. |
| Tags: |
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| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing |b / |c David W. Cravens, Nigel F. Piercy |
| 250 | |a 7th ed. | ||
| 260 | |a Boston, MA. : |b McGraw-Hill, |c 2003 | ||
| 300 | |a 843 p. : |b illus. ; |c 26 cm. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Decision making. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Piercy, Nigel F. | |
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