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Record Citations
APA Citation
Cravens, D. W., & Piercy, N. F. (2003). Strategic marketing (7th ed.). Boston, MA.: McGraw-Hill.
MLA CitationCravens, David W., and Nigel F Piercy. Strategic Marketing. 7th ed. Boston, MA.: McGraw-Hill, 2003.
Warning: These citations may not always be 100% accurate.