Strategic marketing / David W. Cravens, Nigel F. Piercy
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy, Nigel F. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : McGraw-Hill, 2003 |
| Edition: | 7th ed. |
| Subjects: |
Marketing --
> Management.
Marketing -- > Decision making. Strategic planning. |
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