Consumer behavior : buying, having, and being / Michael R. Solomon
| Main Author: | Solomon, Michael R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Edition: | 5th ed. |
| Subjects: |
Consumer behavior.
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| Physical Description: |
533 p. : 26 cm. |
|---|---|
| ISBN: |
0130950084 |