Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin
| Main Author: | Trout, Jack |
|---|---|
| Other Authors: | Rivkin, Steve |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 2000 |
| Subjects: |
Advertising --
> Brand name products.
Brand name products. Competition. Marketing. |
| Tags: |
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| 100 | 1 | |a Trout, Jack | |
| 245 | 1 | 0 | |a Differentiate or die : survival in our era of killer competition |b / |c Jack Trout, Steve Rivkin |
| 260 | |a New York : |b John Wiley, |c 2000 | ||
| 300 | |a 230 p. : |b illus. ; |c 24 cm. | ||
| 650 | 0 | |a Advertising -- |x Brand name products. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Competition. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Rivkin, Steve | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-06 21:52:54 |d 2022-12-17 11:05:48 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2000 |v Differentiate or die : survival in our era of killer competition / | ||