Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin
| Main Author: | Trout, Jack |
|---|---|
| Other Authors: | Rivkin, Steve |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 2000 |
| Subjects: |
Advertising --
> Brand name products.
Brand name products. Competition. Marketing. |
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| Physical Description: |
230 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
0471357642 |