Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The dryden Pr., 2000 |
| Edition: | 5th ed. |
| Subjects: |
Advertising.
Communication in marketing. Sales promotion. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
Login for hold and recall information
Place a Title Level Reserve
MUT Lib 3rd Floor
| Call Number: | HF5415.123 S54A38 2000 |
|---|---|
| 1 - Copy 1 |
Available
|