Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
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| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The dryden Pr., 2000 |
| Edition: | 5th ed. |
| Subjects: |
Advertising.
Communication in marketing. Sales promotion. |
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| Physical Description: |
xxix, 674 p. : illus. ; 28 cm. |
|---|---|
| ISBN: |
0030211131 |