Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The dryden Pr., 2000 |
| Edition: | 5th ed. |
| Subjects: |
Advertising.
Communication in marketing. Sales promotion. |
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| 050 | 4 | |a HF5415.123 |b S54A38 2000 | |
| 100 | 1 | |a Shimp, Terence A. | |
| 245 | 1 | 0 | |a Advertising promotion : supplemental aspects of integrated marketing communications |b / |c Terence A. Shimp |
| 250 | |a 5th ed. | ||
| 260 | |a Fort Worth : |b The dryden Pr., |c 2000 | ||
| 300 | |a xxix, 674 p. : |b illus. ; |c 28 cm. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 05:16:11 |d 2022-09-06 16:08:43 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 2000 |u 5th ed. |v Advertising promotion : supplemental aspects of integrated marketing communications / | ||