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APA Citation
Shimp, T. A. (2000). Advertising promotion : supplemental aspects of integrated marketing communications (5th ed.). Fort Worth: The dryden Pr..
MLA CitationShimp, Terence A. Advertising Promotion : Supplemental Aspects of Integrated Marketing Communications. 5th ed. Fort Worth: The dryden Pr., 2000.
Warning: These citations may not always be 100% accurate.