Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald, David Arnott
| Main Author: | FitzGerald, Maureen |
|---|---|
| Other Authors: | Arnott, David |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Business Pr., 2000 |
| Subjects: |
Communication in marketing.
Marketing. |
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| Physical Description: |
xx, 524 p. : 25 cm. |
|---|---|
| ISBN: |
1861525079 |