Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald, David Arnott
| Main Author: | FitzGerald, Maureen |
|---|---|
| Other Authors: | Arnott, David |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Business Pr., 2000 |
| Subjects: |
Communication in marketing.
Marketing. |
| Tags: |
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| 100 | 1 | |a FitzGerald, Maureen | |
| 245 | 1 | 0 | |a Marketing communications classics : an international collection of classic and contemporary papers |b / |c Maureen FitzGerald, David Arnott |
| 260 | |a London : |b Business Pr., |c 2000 | ||
| 300 | |a xx, 524 p. : |c 25 cm. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Arnott, David | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 18:48:53 |d 2022-12-16 13:30:33 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 2000 |v Marketing communications classics : an international collection of classic and contemporary papers / | ||