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APA Citation

FitzGerald, M., & Arnott, D. (2000). Marketing communications classics : an international collection of classic and contemporary papers. London: Business Pr..

MLA Citation

FitzGerald, Maureen, and David Arnott. Marketing Communications Classics : An International Collection of Classic and Contemporary Papers. London: Business Pr., 2000.

Warning: These citations may not always be 100% accurate.

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