The marketing casebook : cases and concepts / Sally Dibb, Lyndon Simkin
| Main Author: | Dibb, Sally |
|---|---|
| Other Authors: | Simkin, Lyndon |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cornwall : Thomson Learning, 2001 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
|
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