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Record Citations

APA Citation

Dibb, S., & Simkin, L. (2001). The marketing casebook : cases and concepts (2nd ed.). Cornwall: Thomson Learning.

MLA Citation

Dibb, Sally, and Lyndon Simkin. The Marketing Casebook : Cases and Concepts. 2nd ed. Cornwall: Thomson Learning, 2001.

Warning: These citations may not always be 100% accurate.