The marketing casebook : cases and concepts / Sally Dibb, Lyndon Simkin
| Main Author: | Dibb, Sally |
|---|---|
| Other Authors: | Simkin, Lyndon |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cornwall : Thomson Learning, 2001 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
|
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvi, 337 p. : 25 cm. |
| Bibliography: |
Includes bibliographical references (p.321-327) |
| ISBN: |
1861526245 |