Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Gupta, Sunil, Steckel, Joel H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, MA. : Addison-Wesley, 1998 |
| Subjects: |
Marketing research.
Research, Industrial. |
| Tags: |
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| 003 | Th-MUT | ||
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| 020 | |a 0321014162 |c 857 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.2 |b L38M37 |
| 100 | 1 | |a Lehmann, Donald R. | |
| 245 | 1 | 0 | |a Marketing research |b / |c Donald R. Lehmann, Sunil Gupta, Joel H. Steckel |
| 260 | |a Reading, MA. : |b Addison-Wesley, |c 1998 | ||
| 300 | |a xx, 780 p. : |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Research, Industrial. | |
| 700 | 1 | |a Gupta, Sunil | |
| 700 | 1 | |a Steckel, Joel H. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 17:42:20 |d 2022-12-17 09:00:56 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 1998 |v Marketing research / | ||