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Record Citations
APA Citation
Lehmann, D. R., Gupta, S., & Steckel, J. H. (1998). Marketing research. Reading, MA.: Addison-Wesley.
MLA CitationLehmann, Donald R., Sunil Gupta, and Joel H Steckel. Marketing Research. Reading, MA.: Addison-Wesley, 1998.
Warning: These citations may not always be 100% accurate.