Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Gupta, Sunil, Steckel, Joel H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, MA. : Addison-Wesley, 1998 |
| Subjects: |
Marketing research.
Research, Industrial. |
| Tags: |
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| Physical Description: |
xx, 780 p. : 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0321014162 |