Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael D' Amico
| Main Author: | Zikmund, William G. |
|---|---|
| Other Authors: | D'Amico, Michael |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cincinnati, Ohio : South-Western Pub., 2001 |
| Edition: | 3rd ed. |
| Subjects: |
Consumer behavior.
Export marketing. Marketing. |
| Tags: |
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| 001 | 0028013 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0324125690 |c 4605 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b Z53E44 2001 | |
| 100 | 1 | |a Zikmund, William G. | |
| 245 | 1 | 0 | |a Effective marketing : creating and keeping customers in an e-commerce world |b / |c William G. Zikmund, Michael D' Amico |
| 250 | |a 3rd ed. | ||
| 260 | |a Cincinnati, Ohio : |b South-Western Pub., |c 2001 | ||
| 300 | |a xxix, 553 p. : |b illus. ; |c 28 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a D'Amico, Michael | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 04:31:24 |d 2022-09-07 12:29:03 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ohu |s eng |t 2001 |u 3rd ed. |v Effective marketing : creating and keeping customers in an e-commerce world / | ||