Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael D' Amico
| Main Author: | Zikmund, William G. |
|---|---|
| Other Authors: | D'Amico, Michael |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cincinnati, Ohio : South-Western Pub., 2001 |
| Edition: | 3rd ed. |
| Subjects: |
Consumer behavior.
Export marketing. Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxix, 553 p. : illus. ; 28 cm. |
| ISBN: |
0324125690 |