« Back to Record
Record Citations
APA Citation
Zikmund, W. G., & D'Amico, M. (2001). Effective marketing : creating and keeping customers in an e-commerce world (3rd ed.). Cincinnati, Ohio: South-Western Pub..
MLA CitationZikmund, William G., and Michael D'Amico. Effective Marketing : Creating and Keeping Customers in an E-commerce World. 3rd ed. Cincinnati, Ohio: South-Western Pub., 2001.
Warning: These citations may not always be 100% accurate.