Creative marketing communications : a practical guide to planning, skill and techniques / Daniel Yadin
Main Author: | Yadin, Daniel |
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Format: | MONOGRAPHS |
Language: | English |
Published: |
London : Kogan Page, 2001 |
Edition: | 3rd ed. |
Series: |
Marketing in action series
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Subjects: |
Communication in marketing.
Marketing -- > Management. Public relations. Advertising. Advertising copy. |
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