Creative marketing communications : a practical guide to planning, skill and techniques / Daniel Yadin
| Main Author: | Yadin, Daniel |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 2001 |
| Edition: | 3rd ed. |
| Series: |
Marketing in action series
|
| Subjects: |
Communication in marketing.
Marketing -- > Management. Public relations. Advertising. Advertising copy. |
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| Item Description: |
Includes index |
|---|---|
| Physical Description: |
343 p. : illus. ; 24 cm. |
| ISBN: |
0749434589 |