Creative marketing communications : a practical guide to planning, skill and techniques / Daniel Yadin
| Main Author: | Yadin, Daniel |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 2001 |
| Edition: | 3rd ed. |
| Series: |
Marketing in action series
|
| Subjects: |
Communication in marketing.
Marketing -- > Management. Public relations. Advertising. Advertising copy. |
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| 001 | 0027127 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0749434589 |c 950 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.123 |b Y34C75 2001 | |
| 100 | 1 | |a Yadin, Daniel | |
| 245 | 1 | 0 | |a Creative marketing communications : a practical guide to planning, skill and techniques |b / |c Daniel Yadin |
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b Kogan Page, |c 2001 | ||
| 300 | |a 343 p. : |b illus. ; |c 24 cm. | ||
| 440 | 0 | |a Marketing in action series | |
| 500 | |a Includes index | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising copy. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-06 22:33:42 |d 2022-09-06 16:10:04 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 2001 |u 3rd ed. |v Creative marketing communications : a practical guide to planning, skill and techniques / | ||