Marketing strategy and plans / David J. Luck...[et al.]
| Main Author: | Luck, David Johnton |
|---|---|
| Other Authors: | Ferrell, O. C., Lucas, George H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1989 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
x, 514 p. : illus. ; 24 cm. |
| ISBN: |
0135587190 |