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Record Citations
APA Citation
Luck, D. J., Ferrell, O. C., & Lucas, G. H. (1989). Marketing strategy and plans (3rd ed.). Englewood Cliffs, N.J.: Prentice Hall.
MLA CitationLuck, David Johnton, O. C Ferrell, and George H Lucas. Marketing Strategy and Plans. 3rd ed. Englewood Cliffs, N.J.: Prentice Hall, 1989.
Warning: These citations may not always be 100% accurate.