Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
| Main Author: | Peter, J. Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin, 1996 |
| Edition: | 4th ed. |
| Subjects: |
Consumer behavior.
Marketing. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.3 |b P47C65 1996 | |
| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |b / |c J. Paul Peter, Jerry C. Olson |
| 250 | |a 4th ed. | ||
| 260 | |a Boston, MA. : |b Irwin, |c 1996 | ||
| 300 | |a 738 p. : |b illus. ; |c 24 cm. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
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