Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
| Main Author: | Peter, J. Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin, 1996 |
| Edition: | 4th ed. |
| Subjects: |
Consumer behavior.
Marketing. |
| Tags: |
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| Physical Description: |
738 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
0256139040 |