A practical guide to integrated marketing communications / Tom Brannan
| Main Author: | Brannan, Tom |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1998 |
| Subjects: |
Communication in marketing.
Sales promotion. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xii, 143 p. ; 23 cm. |
| ISBN: |
0749415207 |