Introduction to marketing : a step-by-step guide to all the tools of marketing / Geoff Lancaster, Paul Reynolds
| Main Author: | Lancaster, Geoffrey A. |
|---|---|
| Other Authors: | Reynolds, Paul |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1999 |
| Series: |
Marketing in action series
|
| Subjects: |
Marketing.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
ix, 290 p. : illus. ; 24 cm. |
| ISBN: |
0749420952 |