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Introduction to marketing : a step-by-step guide to all the tools of marketing / Geoff Lancaster, Paul Reynolds

Main Author: Lancaster, Geoffrey A.
Other Authors: Reynolds, Paul
Format: MONOGRAPHS
Language: English
Published: London : Kogan Page, 1999
Series: Marketing in action series
Subjects: Marketing.
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008 181106s9999 xx 000 0 eng d
020 |a 0749420952  |c 850 
040 |a DLC  |c MUT 
050 0 0 |a HF5415  |b L24I58 
100 1 |a Lancaster, Geoffrey A. 
245 1 0 |a Introduction to marketing : a step-by-step guide to all the tools of marketing  |b /  |c Geoff Lancaster, Paul Reynolds 
260 |a London :  |b Kogan Page,  |c 1999 
300 |a ix, 290 p. :  |b illus. ;  |c 24 cm. 
440 0 |a Marketing in action series 
500 |a Includes index. 
650 0 |a Marketing. 
700 1 |a Reynolds, Paul 
991 |a MONOGRAPHS  |b 8  |c 2018-11-06 22:33:28  |d 2022-12-17 10:57:44  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r enk  |s eng  |t 1999   |v Introduction to marketing : a step-by-step guide to all the tools of marketing / 

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