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Record Citations
APA Citation
Lancaster, G. A., & Reynolds, P. (1999). Introduction to marketing : a step-by-step guide to all the tools of marketing. London: Kogan Page.
MLA CitationLancaster, Geoffrey A., and Paul Reynolds. Introduction to Marketing : A Step-by-step Guide to All the Tools of Marketing. London: Kogan Page, 1999.
Warning: These citations may not always be 100% accurate.