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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day

Main Author: Kumar, V.
Other Authors: Aaker, David A., Day, George S.
Format: MONOGRAPHS
Language: English
Published: New York : John Wiley, 1999
Subjects: Marketing research.
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008 181106s9999 xx 000 0 eng d
020 |a 0471170682  |c 782 
040 |a DLC  |c MUT 
050 4 |a HF5415.2  |b K84E78 
100 1 |a Kumar, V. 
245 1 0 |a Essentials of marketing research  |b /  |c V. Kumar, David A. Aaker, George S. Day 
260 |a New York :  |b John Wiley,  |c 1999 
300 |a xvi, 623 p. :  |b illus., tables ;  |c 25 cm. 
500 |a Includes index. 
650 0 |a Marketing research. 
700 1 |a Aaker, David A. 
700 1 |a Day, George S. 
991 |a MONOGRAPHS  |b 5  |c 2018-11-06 21:51:51  |d 2022-12-17 09:00:39  |e mut  |f n  |g null  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nyu  |s eng  |t 1999   |v Essentials of marketing research / 

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