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Record Citations
APA Citation
Kumar, V., Aaker, D. A., & Day, G. S. (1999). Essentials of marketing research. New York: John Wiley.
MLA CitationKumar, V., David A Aaker, and George S Day. Essentials of Marketing Research. New York: John Wiley, 1999.
Warning: These citations may not always be 100% accurate.