Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
| Main Author: | Kumar, V. |
|---|---|
| Other Authors: | Aaker, David A., Day, George S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1999 |
| Subjects: |
Marketing research.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvi, 623 p. : illus., tables ; 25 cm. |
| ISBN: |
0471170682 |