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Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy

Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome
Format: MONOGRAPHS
Language: English
Published: Burr Ridge IL. : McGraw-Hill, 2000
Edition: 1999-2000 ed.
Subjects: Clippings (Books, newspapers, etc.)
Marketing.
Marketing -- > Management.
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100 1 |a Perreault, William D. 
245 1 0 |a Applications in basic marketing : clippings from the popular business press  |b /  |c William D. Perreault, E. Jerome McCarthy 
250 |a 1999-2000 ed. 
260 |a Burr Ridge IL. :  |b McGraw-Hill,  |c 2000 
300 |a ix, 227 p. :  |b illus. ;  |c 26 cm. 
650 0 |a Clippings (Books, newspapers, etc.) 
650 0 |a Marketing. 
650 0 |a Marketing --  |x Management. 
700 1 |a McCarthy, E. Jerome 
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