Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy
Main Author: | Perreault, William D. |
---|---|
Other Authors: | McCarthy, E. Jerome |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Burr Ridge IL. : McGraw-Hill, 2000 |
Edition: | 1999-2000 ed. |
Subjects: |
Clippings (Books, newspapers, etc.)
Marketing. Marketing -- > Management. |
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050 | 4 | |a HF5415 |b P47A66 2000 | |
100 | 1 | |a Perreault, William D. | |
245 | 1 | 0 | |a Applications in basic marketing : clippings from the popular business press |b / |c William D. Perreault, E. Jerome McCarthy |
250 | |a 1999-2000 ed. | ||
260 | |a Burr Ridge IL. : |b McGraw-Hill, |c 2000 | ||
300 | |a ix, 227 p. : |b illus. ; |c 26 cm. | ||
650 | 0 | |a Clippings (Books, newspapers, etc.) | |
650 | 0 | |a Marketing. | |
650 | 0 | |a Marketing -- |x Management. | |
700 | 1 | |a McCarthy, E. Jerome | |
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