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Record Citations
APA Citation
Perreault, W. D., & McCarthy, E. J. (2000). Applications in basic marketing : clippings from the popular business press (1999-2000 ed.). Burr Ridge IL.: McGraw-Hill.
MLA CitationPerreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing : Clippings From the Popular Business Press. 1999-2000 ed. Burr Ridge IL.: McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.