Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : McGraw-Hill, 2000 |
| Edition: | 1999-2000 ed. |
| Subjects: |
Clippings (Books, newspapers, etc.)
Marketing. Marketing -- > Management. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
ix, 227 p. : illus. ; 26 cm. |
|---|---|
| ISBN: |
0075610299 |