Direct marketing / Herbert Katzenstein, William S. Sachs
| Main Author: | Katzenstein, Herbert |
|---|---|
| Other Authors: | Sachs, William S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Macmillan, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Database marketing.
Direct marketing. Telemarketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xiii, 514 p. : 24 cm. |
| ISBN: |
0029465869 |