Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
| Main Author: | Engel, James F. |
|---|---|
| Other Authors: | Kinnear, Thomas C., Warshaw, Martin R. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Sydney : Irwin, 1994 |
| Edition: | 8th ed. |
| Subjects: |
Advertising.
Marketing. |
| Tags: |
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|---|---|---|---|
| 001 | 0016799 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0256082049 |c 576 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b E53P76 1991 | |
| 100 | 1 | |a Engel, James F. | |
| 245 | 1 | 0 | |a Promotional strategy : managing the marketing communications process |b / |c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
| 250 | |a 8th ed. | ||
| 260 | |a Sydney : |b Irwin, |c 1994 | ||
| 300 | |a xv, 624 p. : |b illus. ; |c 24 cm. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Kinnear, Thomas C. | |
| 700 | 1 | |a Warshaw, Martin R. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 21:23:36 |d 2022-09-07 11:36:45 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r at |s eng |t 1994 |u 8th ed. |v Promotional strategy : managing the marketing communications process / | ||